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Central to InfoGuru Marketing is giving stuff away.

In fact all your marketing should revolve around this simple principle and action: Create valuable information to give away and give it away in vast quantities.

Sounds simple, but like everything, it's not really. It actually takes some thought and effort to give away valuable information so that it's truly appreciated.

I recommend that you follow the law of Marketing Syntax - the order in which you communicate your marketing message: Problem - Outcome - Value - Proof - Offer.

First is the Problem or pressing issue - Why do your clients need you in the first place? When prospects hear this they want to know more - how can you help them?

Second is the Ultimate Outcome - This is what your clients get when they work with you. It's your big promise. It's the difference you make. Now they're interested.

Third is Value - This is simply an expansion of your Ultimate Outcome. What are all the other benefits clients receive when they work with you? They want to know in detail.

Fourth is Proof - Who have you worked with and what kind of results have you produced in the real world? What's the low down and are you on the up and up?

Finally is the Offer - This is when you get your prospect to take action. And if you don't make an offer that they can easily take advantage of, the marketing game comes to a dead stop.

But what is the offer? Is is the offer for your services? Is it a proposal? Is it the close for a contract?

Alas no. This will all come later.

The offer is for the Free Stuff. Yes, you have to sell your free offer. You first need to get attention and interest. Then you need to build your case and prove you are credible and successful.

And only then are they going to check out your free stuff.

In other words, you can't expect great results if you just throw free stuff at prospects. They won't pay any attention to it. They won't value it. They won't go any further.

Is there anything more pathetic than begging people to take your free stuff? Studies have proven that you can't give dollar bills away on a street corner. People won't even take them!

But when you take the time, effort and focus to get someone's attention and build your case and credibility, then your free stuff becomes interesting, intriguing, desirable and valuable.

And this is why free stuff should never be completely free.

There's a small and important price for free stuff. If they want it, they need to give you something valuable in return.

Take a look at the many ways you can give away free stuff:

On your web site

Offer a valuable report. They are free to have it if they also subscribe to your eZine and give you their email address and name. You can now send more valuable information in addition to your next offer.

At a talk

The same report will do. But don't just hand it out to everyone who comes. They won't value it (or even read it). Trade it for their business card and let them know you'll add them to your eZine list as well. Again, you can now follow-up.

When you network

That good old report can do triple duty and more. When you connect with someone you think you might be able to help, get their card and offer to send the report. And then follow up to answer any questions.

Giving something away is the final step in this initial marketing process, but another way of looking at it is that it's also the first step of the selling process.

When you realize that you have to sell your free offer for the permission to follow up in some way, you have grasped the essence of InfoGuru Marketing.

Robert Middleton, the owner of Action Plan Marketing, has been helping Independent Professionals be better marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.

If anyone had told me five or six years ago that I could create wealth online, using my computer and online income opportunities to work at home, I would have told them they were a hair's breath away from mental incarceration. Although I was fairly comfortable using a computer, my internet skills were just about up to sending and receiving email, and my marketing skills were virtually non-existant.

Would you believe I am actually doing it? I am now earning a nice living online working at home with my computer. However, it did not happen overnight... The more time I spent on the internet, the more the idea of creating wealth online began to appeal to me. I live on an island with just over 40,000 people and got extremely excited when I realised that by using the internet as an income source it is possible to sell to millions of people versus the forty thousand population of my island. Think about it, marketing on the internet allows you to reach millions with just a few keystrokes and mouse clicks. The whole world is your marketplace!

I bounced around the internet for a while, trying several income opportunities. Although I did make a few sales and signed up some affiliates, the money was definitely not rolling in. I did not fully understand that an online home based business is like any other business, you need to invest time, get educated in your niche and learn how and where to market if you want to earn the kind of income you desire to become successful.

Learning how to get visitors to your website so you could market to them is the highest priority of an online home business owner. The various resources and techniques that could help me to generate the traffic I needed to make my business successful were a mystery. Later I learned that targeted traffic is extremely important if you want to create wealth online. While you can have amazing sales copy and a wonderful product, if no one is able to find your website, becoming an online work at home success will be a dream, nothing more.

Working online over the years has taught me which affiliate programs can help you succeed when you start your own home based business. Through years of testing, a great deal of mistakes, and thousands of dollar later, I now make a great living working online. If I'd had someone to teach me what I needed to know about income opportunities and marketing them online, it would have made learning and earning easier and faster.

It is important to understand that it is not difficult to make money working at home, but the right techniques, income opportunities and traffic generating techniques are important if you want to earn money. You really can still earn a great deal of money working from home online, as long as you are ready to work hard and learn from mistakes as well as your successes.

You may be wondering how much you can expect to make when you have an online home business. Really, there is no limit. Some people are earning a few hundred a month while there are others make thousands each month with their online business. The amount you will be able to make is totally dependent on your ability to absorb knowledge and use that knowledge and the tools available to you to generate traffic to your website then sell your product.

Janice Sharman, enjoys helping independent thinkers make the journey from employee to successful Online home business owner. Subscribe FREE to her "Marketing For Profits" eCourse at homebiz@profitsguru.biz and receive cutting edge information on how to build a profitable "Online home business".

You probably hear it all the time. Make $25,000 in your first month. This is the best opportunity in the planet! We are in pre-launch and we made an EASY $50,000 this month alone!

Although it is sometimes true that real people are making an insane amount of money with their internet business opportunity, do not join just ANY program. Before you commit yourself - see if they fit ALL six of these attributes of a good and profitable business opportunity.

Attribute #1 - Real Products That Are Of High Value.

The best business opportunity needs to market real products that offer the end-user exceptional value so that it can create a profitable and long term business. Think about it, it is just common sense for ANY business opportunity to have good products for it to survive in such a competitive market.

But if you ever come across a business opportunity in which it does not have any products to sell you better run be VERY careful. A business opportunity without a product is an illegal pyramid scheme in which you can make a quick buck here and there - but at the expense of your reputation.

Attribute #2 - Steady Cash Flow

The best business opportunity pays you immediately on all your sales so you keep a steady and growing cash flow. Seeing money flow into your bank account quickly also gives you major motivation to promote your business more heavily and thus making you more money.

Attribute #3 - Effective Advertising Sources

The best business opportunity gives you multiple ways to advertise effectively and at the same time gives you a big return on investment. The owners or someone who brings you in a business opportunity should reveal some of these sources for you so that you can get started making money fast.

Attribute #4 The Right Marketing Tools

The best business opportunity automates your marketing process by providing you with the right marketing tools so that you can increase your daily sales. Some people confuse marketing with advertising.

Let me clarify - marketing is a system of sending out advertisements. The advertisements get the prospects interested in what you are selling.

Attribute #5 - Leverage

Nobody wants to work and sit at their computers all day to make a six figure income. That is why the best business opportunity has a system that allows you to leverage yourself.

This in turn gives you an instant sales team for you that create more income for yourself. Ideally, this system should be so solid that your sales team never slows down in making money for you. One such example that has worked very well for many people is the Australian 2-up plan.

Attribute #6 - Training And Support Most people coming into business opportunities are new and inexperienced. The best business opportunity should have some sort of training and support from real EXPERTS who are already successful and making the kind of money you desire.

These expert mentors should be making a six-figure incomes and have the proof to back it up. Most importantly these mentors should be willing to help you every step of the way and spoon feed you the process whenever you are lost and need help.

I believe ANY average Joe can make a six-figure income with the right business opportunity. If you know what to market and have the right tools to market it (like the six attributes above) you will greatly increase your chances of creating a solid six figure income.

Alan Quan is an internet marketing coach and owns a successful internet business selling high-end information products. He is helping and now giving his coaching FREE to entrepreneurs who are serious about making money on the internet. Visit http://e-bizcoachalan.com/articles.html and see if you qualify for his exclusive program.

Whether its the crammed cubicle, aggravating boss, annoying co-workers or maybe just your desire for more freedom, both financially and hourly, youve come across a mystery shopping job and thought to yourself wouldnt it be nice to get paid to shop, eat, go to the movies, or even play golf. I mean those things are fun, and we know work isnt fun, so does that mean its time to quit work and search the internet for mystery shopping jobs? Is it even possible to make money from mystery shopping, let alone a living doing it?

The answer is yes. It is possible to make a living doing mystery shopping. You would need to sell your home and your vehicle, because you will need to spend all your time driving in a car covered with advertisements, and spend every waking minute reviewing products and places. Yes it is quite possible to make a living with mystery shopping. However if you like your home, car, and current life style, I would not expect mystery shopping to primary source of income.

I dont know how much you already know about mystery shopping, but basically it works like this; a company pays you to go into their store or business and act like a normal customer and then write a detailed report about youre experience. Ok, so it sounds easy enough, but there are some things that you might not know and you probably should know before signing up.

What you might not know is that you need to write many sample reviews before a company will even consider hiring you. If a company hires you, you will generally have one job to do, so no matter how well they are paying or what you get to keep youre only going to be doing it once. This is why its important that you sign up to an agency that will help you build your profile and can also tell you where the mystery shopping jobs are.

However, these agencies are where the mystery shopping scam is revealed. Sure, there are reputable agencies out there, but there are way more fraudulent companies so you need to be carefully when you see those fancy advertisements or read those fun-sounding emails.

You dont get paid a great deal, and you also dont get reimbursed for everything, so how much you get paid is based on how you choose to manage the money. Basically you cant go crazy and buy whatever you want and think youre not going to have to pay for it. Generally a company will agree to giving you a certain amount and its really your choice whether to spend it all there or stand to profit most of it. Sometimes you will have specific instructions on what to get so you have to take that into account too. A few companies will even pay you only after you turn in a detailed report and receipt, so thats your money youre spending first.

Now that we have all the negatives out of the way, we can talk about some positives. It is truly a lot of fun to go out and shop the hottest stores and review the latest products. My wife and I just dont consider it a source of payment, but more like a big discount or rebate on the things we like to buy anyway! We also go out to some extremely nice restaurants at least once a month, and pay nothing in the end! Even if we would have only used the database for one dinner out it would have paid for its self the first time, not to mention every single time we go out to shop, eat dinner, watch a movie, or several other sources of entertainment.

So there are many perks to mystery shopping jobs if you have the right mindset. We use mystery shopping jobs as a source of fun and entertainment and not as a source of livelihood like the advertisements would have you believe.

Brad McCleary makes his living working from his home and on the internet. He takes pride in assisting others reach the same happiness he has found. If mystery shopping sounds like it might fit your intrest check it out at http://www.we-review-for-you.com/rmystershopping.html.