Thursday, March 13, 2008 

Secrets of Posting Articles that Work for You!

Posting articles on other related web sites and forums is a great method of advertising your own site and products. Article posting in a large number of web pages leads to a large number of free back links for you. What is more is that these links are considered to be of a much better quality than those provided by commercial link builders, thus increasing the value as well as the ranking of your web site by major search engines like Google. You can post articles in the vast number of on line article directories that accept articles on a wide variety of subjects. However, it is a good idea to make sure that the articles you post are related to your web site. Some points that will help you post articles that generate traffic and lead to loads of great exposure for you and your web site are as follows:

Remember that nothing sells like quality. So abstain from posting junk just so you may put another back link to your site. Instead, try to provide useful, informational and up to date content that helps people in solving problems and gaining knowledge. If you provide useful quality content while article posting, then readers will start thinking of you as an authority and keep coming back to your site for more.

When posting articles, try to make your article short and concise while keeping the title crisp and relevant.

Try to make your article as unique as possible, but keep it relevant to your target audience. Loads and loads of articles are submitted to popular on line article directories, but only some of them manage to attract a lot of traffic and positive reviews. So try to give the best as far as article posting is concerned. If you find it hard to generate good content yourself, then you can look for ghost writers who will do the job for you.

One of the most important things that we all know get traffic to any web page is the kind of keywords that you put in your content. There are a number of resources that will tell you about the kind of key words search engines look for. Heed their advice and generate new content as per their guidelines. Another thing that plays a major role in increasing your page rankings is the similarity between the title of your articles and the content of your web site. Keep this in mind while article posting .Search engines like google.com will give you greater priority if your article keywords, article title and web site content are the same. E.g. if your web site is a Brad Pitt Fan Page, then putting "Brad Pitt" in the title of your articles will help in increasing your page rankings.

Darren Dunner is the author of this article on Article posting. Find more information about the subject here http://www.buildpr.com/

 

Online Marketing: Connect The Boughts

"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarterand getting smarter faster than most companies." The Cluetrain Manifesto

The explosive growth of many ecommerce websites may be directly linked to conducting business differently than their storefront counterparts.

It is estimated that 17-20% of the earths population taps into the worldwide web on a regular basis. Savvy web proprietors see the amazing possibilities in ecommerce. That power is very simple to define. It is the power of response.

Prior to the advent of the Internet most business relied exclusively on mass marketing in hopes someone would pick up a paper, listen to a radio station, watch a television program or read a sports guide. Obviously this form of marketing has a semblance of success or it wouldnt be used. However, as online marketing has become more sophisticated, web-based netreprenuers are discovering that they can actually gain significant control over how to market their ecommerce site and who to target with their message.

The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications. Peter Drucker

The list of online marketing resources is significant, but it is continually fueled by instant, effective and global communication between client and staff. The use of email has rendered mail a component of product fulfillment instead of client correspondence. The same tool can be used to inform your client base of new products, services or special online events.

Most customers like the ability to communicate instantly. Email can allow this objective without wait times on a phone service with menu choices longer than a local fast food joint. It is understood that the use of an online retailer offers both an impersonal and highly personal means of shopping. Impersonal because the customer receives no high-pressure sales pitch personal because customer service is standing by to handle any difficulties.

The Internet will help achieve "friction free capitalism" by putting buyer and seller in direct contact and providing more information to both about each other. Bill Gates

Online marketing provides the means to draw customers to your website in very specific and targeted ways that were never achievable by standard mass marketing campaigns.

The process for developing a comprehensive online marketing strategy involves mobilizing your resources to optimize your site, provide meaningful content to visitors, making sure your site is easy to navigate and providing goods or services the customer needs.

As with a brick and mortar store it is important to always keep the customer first. An effective online marketing strategy allows you several means of managing follow up as well as ongoing client relations.

Scott Lindsay is a web developer and entrepreneur. He is the founder of http://HighPowerSites.com and many other web projects. Get your own website online in just 5 minutes at http://www.HighPowerSites.com

 

Low Budget Affiliate Marketing

You want to start an online business, but don't have your own product to sell. But you do have the option of starting with affiliate marketing - selling other peoples' products for a commission. Affiliate marketing is a great way to make money. In just the last few years, affiliate marketing has become a very powerful force in ecommerce. Everyday, thousands, if not millions, of merchants rely on affiliate marketing to drive their businesses.

So, is online affiliate marketing right for you? Well, you will never know unless you take the necessary steps. If you don't try, then you cannot expect to succeed. Make today the day that you commit to changing the direction of your life. However, like any other business, whether it's online or off line, affiliate marketing cannot guarantee you success unless you work at it.

As with any business start up, and affiliate marketing is no excpetion, you will need to spend some money on the basics to get you started. However, through proper budgeting, your initial outlay can be reduced. So, you need to decide how much money you can afford to invest in your affiliate marketing business. There are some expenses that you will have if you want to be successful and there are others that you can put off until the time that you start earning income from your affiliate products. Some items that you will need to budget for are:

Domain Name. The domain name should relate to the subject and keep your domain name simple and easy to remember. There is quite a span between the low-cost and the high-end cost of domain names. If you shop around, you may even be able to find something less expensive. But make sure it's a well-established company! You don't want to lose your domain name once you have decided on it! You will likely get a better deal if you register your domain name for two or more years in advance. Namecheap.com and Godaddy.com are both excellent domain providers.

Website Hosting. Web hosting fees will vary dramatically between hosting providers. Set up a comparison chart and write down each company you are considering. Some companies offer rates as low as $2 a month, while others charge over $100. The highest rates don't always translate into the best service. Some of the lower-priced hosts offer a reliable, stable environment that allows your website to be accessed around the clock for years. Hostgator.com provide quality hosting at reasonable prices. Shop carefully and if possible avoid free hosting which can be unreliable.

Merchant Account. You dont have to invest thousands of dollars to open a merchant account. Find a merchant account vendor through a local financial institution, like a bank, and discuss the possibilities that will best suit your business and your customers. A merchant account will let you start accepting credit card payments for customer purchases, which will enhance the shopping experience for most customers and earn your company a progressive reputation. Never assume you will have extravagant monthly charges when you open a merchant account. Shop around, ask questions, and compare costs to get the best low cost merchant account available for your business. Your customers will thank you with repeat and additional business.

Software. You will need to track your expenses and income from your affiliate business and the simplist way is to use Miscrosoft Excel or similar program. Seeing your expenses for the whole year is a great way to keep them under control. What is the final total? Does that seem extreme? Remember, this is for an entire year. Keep it in perspective. If you intend to have a real business, you must treat it as a real business.

Advertising. The best marketing tip you will ever hear is to advertise your product or business. In today's market, anyone in business knows that advertising is the backbone to their success. Even with the greatest product on the planet, a product that you know everyone needs and wants, without advertising, it's just an idea going nowhere. Make sure you check out the best ways to advertise your business. It can be a fun, profitable, and easy experience with the right tools.

Education. Ongoing education is going to be extremely important to your affiliate marketing success. You will not have to purchase a lot of educational materials if you don't want to. There are many free resources, such as newsletters, that you can study. Sign up for a few newsletters and use the information to gain experience.

Affiliate marketing can be a a great way to create a business on the internet but you will need to learn and understand the basics before you set off on your online adventure. Choose your affiliate programs carefully and make sure that you get the support and backup from the affiliate program.

Ian Simpson reviews and writes about software and informational products on the internet. Further affiliate business advice can be found at http://information4income.com/sfpr.